The Stepford Wives Blog

Let’s work with the movie posters for the two version of Ira Levin’s “The Stepford Wives.”  Look closely at the images, the writing, the type layout, the colors, etc.

https://www.imdb.com/title/tt0073747/mediaviewer/rm2480439553/

https://www.imdb.com/title/tt0327162/mediaviewer/rm1176603648/

 

What do the posters suggest about the era of their production, their approach to the material, their target audience?

Please answer in 100 words by Tuesday at 12:30 pm.

60 thoughts on “The Stepford Wives Blog

  1. The 1975 The Stepford Wives movie cover shows Katharine Ross’ head and hand broken off from her body. Her face and eyes display concern and fright. The audience being targeted in this cover is a more mature audience, it would not be a movie you go see with your family. The era the movie was produced in is portrayed differently than other movie covers, instead of a bright cover with many words (the common color is red and blocky letters) The Stepford Wives cover is simplistic; there is no big production seen or bright colors, unlike many other movie covers at the time. It is portraying a horror/sci-fi feeling and the description of the movie displayed on the cover makes it appear as though there is a mystery to be solved about what is going on in Stepford and the watcher must figure it out. On the other hand, The Stepford Wives produced in 2004 is trying to have sex sell through the cover. There is the typical blonde hair blue-eyed woman is shown, her eyes are edited to be brighter and attract a younger mid 20’s male gaze. The approach towards this film is different from the first as the main protagonist is not on the cover and there is no in-depth description of the movie but a one-liner to catch the attention of people to find out what the secret is that the Stepford wives are holding. The cover from 2004 is more inviting than the original one as there are no detached limbs or scared looks instead Nicole Kidman is shown as well manicured and perfect. The covers are opposites and given the almost 40-year placement between the films I think the difference in the covers does a good job portraying that along with showing the difference in the themes.

  2. The first poster has a more simplistic, and mature feel, almost like a horror novel for young adults; complete with cryptic summary on the cover. It makes me feel like it’s for people who like to pick apart every little detail in the media they consume. I also feel like it’s designed to attract people who have read the book and have that background knowledge, and that it relies on the quality of the story, and talent of the actors.
    The second one looks like it’s intended to stand as its own piece. It has very stylized text for the title, and the focus is on the “sush” that the character on the front is doing. I think this is intended for people who don’t want to have to think too hard about what they’re watching, and just wanna go along for the ride. The poster itself really reflects the advancements in editing technology, compared to the first one. The only problem is that it’s too much. I would’ve gone with the face with a blocky title on the top, and a plain white background.

  3. The poster for The Stepford Wives (1975) emphasizes horror elements and the victimization of women, which suggests that the film production took a serious approach to the material and likely want to target female horror fans. The poster makes the main actress’ decapitated, fractured head the center of the poster. Her eyes are open and look straight out, making eye contact, which captures the attention of viewers and creates a connection between them, particularly for female viewers. It also causes a sense of eeriness and unsettlement, which is further emphasized by the block of text that conveys that the men of Stepford are causing something to happen to their wives, a fate that will soon come to the main character. The poster also utilizes two solid blocks of primary colors and a serifed font, which creates a harsh, absolute effect. In comparison, the poster The Stepford Wives (2004) uses colors, text, and images to suggest a slightly lighter tone in the film. The text and main image push a theme of secrecy rather than horror, and paints the women with agency rather than victimization, which suggests that the film will diverge from the serious, horror material in the book and 1975 film. Just like the 1975 poster, the main actress makes eye contact, but rather than conveying fear, she is almost alluring, as if enticing viewers to find out the secret by watching the movie. The poster also relies on the star power of the cast by putting their names under the title. The use of bright blues and pinks—particularly the pink, cursive text of the movie’s title—creates a softer feeling, which suggests a lighter tone and suggests that the film may be targeting women.

  4. The poster from the 1975 version of The Stepford Wives gives the audience a feeling of brokenness. Joanna’s head and hand lying in pieces suggests that the story may end tragically, which it does. Even more prominent, Joanna’s hand is in front of her face, and it is her left hand which has a wedding ring on it. This suggests that marriage is a large theme of the movie and that it is broken or untrustworthy, or that she is separated from her marriage. The 2004 poster for The Stepford Wives feels a lot more sneaky with the way Joanna is looking at the camera and implying secrets with her hand gesture. Joanna is not broken, but takes up the entire sky suggesting that the movie does not end in her demise, which it does not. Again, the left hand and wedding ring are a centerpiece of this poster, again suggesting that marriage is a main theme in this movie. In this poster, however, her ring is large and flashy, likely trying to further portray the power she holds, while the 1975 Joanna had a small gold band. Another notable thing about the 2004 movie is the blonde hair, which would probably be the most accurate symbol or representation of Stepford itself, blonde hair, blue eyes, beautiful houses, and beautiful housewives to match.

  5. The image used in 1975 poster focuses on the broken head of Joanna, showing the viewer that it has elements of horror and suspense in it. This idea is backed up by the tagline: “A very modern suspense story”. The poster also has a large amount of small text at the top that it clearly intends for its target audience to read. This suggests that the audience might be more intellectual if they would stop to read several paragraphs on a poster.
    In the 2004 poster, the main image is a close up of a beautiful looking Nicole Kidman, giving the movie sex appeal over horror. Pink, ornate fount for the title looks overly feminine and says that this movie is either for or about women. Overall this poster is much more vague and ‘pretty’ then the original. It is also absent of any mention of horror suggesting that this movie was intended for a much wider audience than the original.

  6. The 1975 movie poster uses more warm bold tones, which was popular in the 70s. The poster is more experimental and emphasizes the horror elements, with the broken head and hand lying ominously in the center. The longer text about the plot if the film appeals to people who have read the book, as it assures them the film will follow the plot of the book. Below the title, there is a line saying that the story comes from the author of Rosemary’s Baby, appealing to people who enjoyed that book/film. The color scheme, images, and text give the poster an ominous, slightly satirical tone that would be more likely to appeal to crowds at the time.

    The 2004 movie poster uses soft tones, which was increasingly popular at the time. The poster sports a very brief and vague synopsis of the film, which reflects the preference to not know much about the plot before watching. The ambiguity of the synopsis and of Nicole Kidman’s expression also entices viewers, making them want to watch the film to find out what happens. This poster is also more sensual, with Kidman’s pleasant facial features dramatized and her expression looking almost seductive. It seems to be subtly appealing to the “sex sells” idea that has grown in popularity throughout the history of film. The main cast of the film is also made more visible to interest fans of those actors.

  7. The 1975 poster shows fear in the woman’s eyes as she lays in pieces on the ground. It seems like she was keeping a secret and it was taking over her entire body. She was incapable of hiding it any longer so she exploded from it. She has a full face of makeup and her eyes are very large and dark. The era of production was sexuality in the home and in the workplace. People were fearful of what happened behind closed doors especially since men had a lot of power. The poster looks simple but the message seems more complex than the 2004 movie poster. The target audience seems like it would be for men who are interested in a perfect wife and life to live in. The poster informs women from the text what men are capable of doing with so much power and how women have really no say in their actions. The 2004 poster has a close up of Nicole Kidman shushing the audience which could imply that she knows something that other people do not. She wears an expensive gold ring and sparkly necklace. The foreground shows three houses that have the same design. The first and third house look perfect and their lights are off but the middle house’s light is on in the window. The light on could mean that the house is not perfect yet and there needs to be some adjustments that take place before it is considered a perfect house like the other two. It seems like something is not right with it and it is an important part in the story. The target audience could be anyone by looking at the poster. It looks like it could be a teen movie that might be a comedy. The text shows it does not demonstrate the same power as in the 1975 poster.

  8. The poster for the 1975 version of Stepford Wives is catering much more to fans of horror with the ominous text/poem and eerily fragmented person with a blank stare. The 2004 version poster is trying to be much more seductive. It relies on the conventional beauty standards of Nicole Kidman to draw viewers in. The color scheme of the 2004 version poster is much more pleasant. Instead of bright, clashing bands of primary colors like blue and yellow with the film title in red, it has soft neutrals with tinted greens, hints of light blue, and accents of pink.

  9. The biggest difference is in the expression and depiction of the woman on the poster. In the 1975 version’s poster, the focal point is Joanna, and her struggles and trauma, as shown in her being ‘shattered’, like a marble statue. The shattering not only shows her difficulties, but subtly hints at her objectification, and even the Pygmalion myth. The text on the poster also provides a brief summary of the plot, and the title of the film is presented in a stoic font and blood-red color that is slightly foreboding.
    On the other hand, the 2004 version’s poster focuses on a Stepford wife, showing off her beauty, with blonde hair and piercing blue eyes. Instead of the text from the other poster, there is only a tagline: “The women of Stepford have a secret”. The title font is in cursive, and glittery pink. This poster focuses more on the superficial aspects of Stepford, with only the woman’s finger to her lips and the tagline hinting at the underbelly. This poster could, frankly, be applied to a story about gossiping upper class women and their drama, rather than a sci fi story about chips being implanted in women’s brains against their will.

  10. The first poster of The Stepford Wives (1975) really focuses on the brokenness of Joanna, maybe alluding to the brokenness of Stepford. What seems perfect is actually sinister and broken on the inside. It also has the text at the top that alludes to this being a thriller or some sort of horror movie. It does not hide the suspense of the movie and it puts it all out there. The second poster of The Stepford Wives (2004) has Joanna again being the center of the poster. But, this message is less symbolic. She is quite literally alluding to the secret as the text did in the first one. Joanna has her hand over her mouth in a gushing motion and the text below her says, “the wives of Stepford have a secret.” This has less straightforwardness to it giving the audience more suspense, not quite sure what is wrong, but knowing that there will be an issue somewhere in the plot.

  11. The poster for The Stepford Wives (1975) focuses on the artificial, shattered face and hand of Joanna. She is centered between text contrasted by a blue and yellow background. The poster prides itself in its connection to the author of the book, letting its audience know that they should expect a similar story to the original work. Joanna’s eyes are both lifeless and frozen in terror, hinting at the horror to come in Forbes’ adaptation. The 1975 poster contains text that informs its audience — far more than the 2004 poster. Instead of the 2004 Stepford Wives poster giving any of its secrets away immediately, Kidman’s Joanna is seen shushing herself. This poster wants to gain an audience by remaining mysterious, whereas the ’75 poster comes off as more threatening or fear inducing. It might assume that people are already familiar with the original film or book, but not its unexpected twists and turns. The perfect, pink text that reads “The Stepford Wives” is placed in front of the stories’ secret, being the Stepford Men’s Association. The Men’s Association, which features a bright light emitting from a window, is also purposely placed directly under “The Wives of Stepford Have a Secret.” The 1975 poster gives away more information through text, and the 2004 poster wants its audience to look in between the text to understand its hidden meaning.

  12. The first thing to grab my attention was the usage of text in the 1975 Stepford Wives poster. It tells exactly what the story is about and it almost feels like a poem. It suggests to me that the movie is for people who enjoyed the book and enjoy thought provoking stories. The 2004 poster has less text and the majority of the poster is taken up by Nicole Kidman’s face. It appeals to people who know both her name and the names of the other actors largely highlighted at the bottom of the poster. The text simply says one sentence that really doesn’t explain much but gets its point across.

  13. The poster for the 1975 version gives off a air of freak and terror. The Joanna is shown as a statue that is falling apart and has a face of fear. This is supposed to represent the darker tone of this adaptation. With a heavier focus on the psychological fear of the book. It also gives a brief description of the plot of the movie showing that the book wasn’t as famous at that point. It appears to be appealing to a crowd that is interested in horror movies or those who are interested in the source material. The poster for the 2004 edition however is a lot simpler, the main focus is on Nicole Kidman’s character. It has one sentence description of the film at the bottom. This is most likely due to the fact that the book would be widely known at this point in time. It seems to be trying to sell its self on brand name alone and star alone. It doesn’t do much to establish why someone should watch the film compared to the original. It seems to be trying to get as many people as possible by a little vague and mysterious yet still boasting a large roster of actors.

  14. Both the 1975 and 2004 posters of The Stepford Wives are polar opposites of each other, but nonetheless contain the same storyline throughout the movies with some exceptions. I believe the targeted audience for the 1975 version of The Stepford Wives are consumers who enjoy mystery and thriller genres based on the fact that the movie poster gives audience members a sinister aura. It gives off a menacing atmosphere by emphasizing Joanna’s (Katharine Ross) head and the rest of her body being disconnected from each other, alluding to the fact that something frightening is going on, or that Joanna is being disconnected from society and what she knows, but we are not sure what and how we got here. The blue background on the poster indicates that this is a sad and troubling film. The placement of the text on the poster proposes the idea that since the words are placed in a particular order, or being controlled, that the Stepford Wives are experiencing that as well. However, in the 2004 version of The Stepford Wives, their targeted audience transitions from a mystery, thrilling based viewer to mysterious, but comedic ones. The 2004 movie poster deceives the audience into thinking that the movie presents a more happy, airy, and utopian setting with what looks to be a normal suburban neighborhood in the forefront of the poster with lighter colors, such as the white, to portray happiness. Yet, we see Joanna (Nicole Kidman) telling the audience that it’s no what it seems by shushing at us and the writing of “the wives of Stepford have a secret” displayed across the poster. Unlike the 1975 poster which clearly points out that this film is horror based on the elements I explained above, we, the audience, can’t figure out what the plot of the 2004 version is based on the conflicting components of the poster such as the light and bright colors with the ominous language.

  15. The movie poster for the 1975 version leans into the horror aspect of the original source material. The bold primary colors grab your attention and make you look at the rather uncomfortable imagery of Joanna’s head and hand, which are cracked in a way that is reminiscent of a doll. Although the wives in this movie are robots and not dolls, this imagery alludes to the eerily non-human qualities of the wives and how Joanna herself becomes one of them by the end of the movie. The creepiness of the cracked head and hand add to the horror theme. The white text at the top of the poster reads almost like a poem, which shows how this adaptation stays more faithful to the source text of the book. The typeface for the title resembles the font used for many novels of the 1970s and 1980s. In general, the target audience for the movie seems to be an older audience, perhaps men and women in their late 20s and 30s. In contrast, the poster for the 2004 adaptation features one of the Stepford Wives as the focal point. This shows how the movie is marketing itself towards the male gaze by having a conventionally attractive woman plastered right front and center. The font for the title is more childish, and is associated with teen shows and movies of the time (like Pretty Little Liars). This suggests that overall, the adaptation is more loosely based on the source material, and is trying to market itself as a rather lighthearted movie for adult straight males.

  16. The movie poster for the 1975 version of The Stepford Wives focuses on Joanna’s broken head. It also has a more mature look, relying on the theme of horror, with broader and more ominous feel. It is targeted to a more mature audience who like films that are more serious. The poster has darker tones and simplistic text design.
    The second movie poster for the 2004 version of The Stepford Wives is more targeted towards women, it has a lighter tone in the poster. It focuses on the fancy pink writing, with flashy and pretty designs. The poster also relies on the actor on it, that it will appeal to people who know her and like her work.

  17. Out of the context of the films they advertise, both posters don’t really seem out of the ordinary but once you look at the films they represent neither of these posters really represent their film properly. Starting with the 1975 version, we’ve got the intriguing imagery of Joanna’s head and hand lying in pieces set on a minimalistic backdrop paired with a written hook to set the stage for what’s going to happen to compensate for the open-ended visuals which is sort of in line with popular 70’s film posters. To me this evokes a surrealist tone and suggests that the mystery described in the hook is more mental than it is literal, targeting a more mature audience, despite the pg rating. Contrary to the class consensus I found this adaptation quite dull, uninspired, boring, and a major departure from the tone of the poster as the film is only open-ended in the way that the literal events of the plot don’t all have concrete explanations. The 2004 version has a similar thing going on as the poster is once again a complete misrepresentation of the actual movie portraying it as more of a subdued drama where in reality it’s an absolutely absurd and over the top comedy, which I quite enjoyed and think is criminally underrated for what it is might I add. The poster is shockingly plain and uninteresting with little to no attempt at creating a unique draw to what is a very unique film and while visually it aligns with other posters of its time, it does a poor job as a poster of telling you anything of substance about the film. If I had to choose which one to watch purely based on the poster it would be the 70’s version without contest which is a shame because it’s the inferior movie but that’s a whole other discussion.

  18. The two posters for the 2 different “The Stepford Wives” movies give off a very different tone from one another. The poster for The Stepford Wives” in 1975 shows Joanna’s broken head laying on the floor with her head detached from her body including the hand. Laying on a blue background giving off a somber and horror theme. This makes the movie appear more like a horror movie then the other. The poster for the 2004 adaptation for “The Stepford Wives” shows famous actor Nicole Kidman holding her index finger up to her mouth in a be quiet fashion. She is in the background of the poster where the rest of the town is below her. The title is more pink and seems to be heavily target for a woman audience. It doesn’t appear to have the same horror tone as the other one and appears to have more like a chick flick sort of feel.

  19. These two posters are incredibly different, but fairly emblematic of their respective adaptations. The 1975 poster features a very primary color scheme, perhaps harkening to the plastic, synthetic feel of Stepford, along with a shattered lifelike bust of Joanna. A piece of text is hanging above her, loosely summing up the story to entice viewers. This poster takes itself far more seriously than its 2004 counterpart, leaning far further into the psychological horror of Ira Levin’s novel. On the other hand, the 2004 poster features Nicole Kidman front and center, looking like a Maybelline ad in a magazine staring directly at the viewer. Her seeming perfection could be unsettling if accompanied by something that accentuates the creep-factor, but unfortunately, this image was not. Instead, we have shimmering pink font that looks like this should be a Barbie movie, not a ‘modern horror novel.’

  20. The poster from the 1975 film shows Joanna in pieces and there is some text above her. The text is about how the men are keeping secrets and that something strange is happening to the women. This poster let viewers know that the women were expected to be perfect wives. The image of Joanna broken apart might have meant that people in the 1970s were realizing that women were capable of doing more than just housework. During the 1970s there was another wave of feminism so it makes sense that this poster would emphasize the women and their fate. It could target men and women because they both might be curious about the men’s’ secrets and whether or not the main character will be able to escape or stop this “nightmare” that is coming. It could also have targeted a more mature audience because younger groups might not have taken the time to read the text. The 2004 poster shows an attractive woman (Nicole Kidman) with a secret. Her bright blue eyes and blonde hair would have grabbed people’s attention. In this poster it is the women who are keeping secrets instead of the men like in the 1975 poster. In 2004 more women had full time careers compared to the 1970s and were not expected to devote all their time to domestic work. This poster probably targeted women more than men because it shows a woman with a large ring and underneath her are nice houses. Most men might not have been as interested in these images. Both posters pull people in with their mention of secrets. People would have wanted to watch the film because of the mystery and to discover what secrets the men and women were keeping.

  21. The movie poster for the 1975 “Stepford Wives” utilizes primary colors as the backdrop for the image of Katharine Ross’s head and hand broken that are broken off from her body which we can’t see. In terms of imagery the face of Ross looks as if she is scared. Also, the text at the top of the poster along with the head ties together the horror aspect of the film. I would say the target audience for the 1975 version is mature adults. It definitely is not for teenage/young adults. The poster has a very simple credits of who is in the film.
    The movie poster for the 2004 “Stepford Wives” is drastically different. We still get a description, but it isn’t lengthy. Also, the credits of this poster stands out more. Like most movies of this time they want to sell the actors to the audience. We also see a close up shot of Nicole Kidman who is very put together with shiny jewelry and under that is three suburban houses. This movie poster is drastically different for the 75′ version and more inviting and doesn’t allude to horror. I would say this film is targeting a younger audience of teens, young adults and women since the film title is hot pink. The movie poster from 2004 gives me more of a rom-com feel than a horror film.

  22. The poster for the 1975 film “The Stepford Wives” is trying to draw in fans of mystery thriller/horror films. The poster uses bright colors to attract attention, then unsettling imagery (a “broken” female head) to further pique the audience’s interest. The poster then draws the viewer into the mystery by including a summary of the secrets Stepford might hold, starting where it says, “Something strange is happening in the town of Stepford.” Lastly, the poster draws in fans of horror films during the time period this film was released by mentioning on the poster that this story is by the same author of Rosemary’s Baby, a popular horror film from 1968. Overall, this poster implies that this movie will appeal heavily to fans of mysteries and thrillers and shows that this adaptation will be sticking close to the source material.
    The poster for the 2004 adaptation of “The Stepford Wives” strays away from the horror elements of the 1975 movie poster and only alludes to the mystery of the story with the line “The wives of Stepford have a secret.” This adaptation seems to appeal to a more stereotypically feminine audience with the usage of bright pink and a more whimsical font. It also uses a lot of star power to sell the movie by placing Nicole Kidman as the main focus of this poster and naming her and other big name actors towards the bottom of the poster at a time when these actors (especially Nicole Kidman) were gaining a lot of popularity

  23. The 1975 movie poster is very directed at a mystery-psychological thriller demographic with the very intriguing quote that invites the question, “what is going on here?”. This is also supported by how the woman’s head is shattered with her broken off hand at her side hinting at some form of degradation, likely psychological when paired with the quote. The font and basic colors feel very akin to the front of an old mystery novel making the era feel much older than in the other poster.
    The 2004 poster on the other hand feels like it is also a mystery movie with its tag line of “THE WIVES OF STEPFORD HAVE A SECRET”, but the complex design with many images and unique barbie doll style font make it feel very recent and new. It also tries to look very idealistic with the repeating houses all with the same trees and style of house along with the conventionally beautiful woman along with the extravagant font, the target audience feels much more geared less toward psychological thriller fans and more towards a younger purely mystery audience.

  24. The poster for the 1975 version of “The Stepford Wives” displays primary colors in high saturation with an image of Donna’s broken head and hand laying on the floor. It takes inspiration from 1950s sci-fi films, the second-wave feminist movement, and contributes greatly to the era of modern horror films. The 2004 version displays darker colors with shiny accents where most of Donna’s head encapsulates the poster and the pristine Stepford wife’s houses cover the bottom. This poster takes inspiration from the retrofuturism movement and makes a satire of the original movie and book. In terms of the approach to the material, the 1975 poster suggests a very naturalistic approach to Donna’s character with her hair down and minimal makeup whereas the 2004 film depicts more of the glamour and beauty centered around the women of Stepford. It shows what was considered beautiful at the time which was beautiful blonde hair and blue eyes. I would say the target audience of the 1975 version is people who love the book because a big portion of the poster is a text of the novel’s summary, formatted like a book page. Also, they made the title very big and red which attracts the eye so lovers of the book would not miss seeing it. I think the target audience of the 2004 version is those who want to see movies with big-name actors. Nicole Kidman’s face is on the cover as well as text of big names including Bette Midler, Matthew Broderick, and Christopher Walken.

  25. Comparing the two film posters for the Stepford Wives movie adaptations from both 1975 and 2004, there are some stark differences in the tone that each of them convey to a perspective viewer of the film. The poster for the 1975 adaptation, sees Joanna in a broken, pottery-like state. It’s as if the poster is trying to pull audiences in using the horror and thriller elements of the film, doubly so with the passage that is read above Joanna. The use of blue is also interesting because blue usually represents a calm, peaceful color, or environment, which is contrasted by the terrible state that Joanna is in. It’s as if the coloration from top to bottom tells a story in of itself, you read the passage at the top, followed by the peaceful blue, then once you get to Joanna’s broken body, you then end looking down at the red title text, red usually representing vigor or danger. The poster for the 2004 adaptation, however, does things very differently. It tries to sell you with more neutral coloration and the subtle sexiness of Joanna as she holds her finger over her lips, which one could presume may be trying to specifically pull in male audiences. Here, instead of a passage that sets the tone for the movie like the 1975 poster, we just get a small message that is very vague and could mean anything to an individual who maybe has never heard of the original book or 1975 Stepford Wives versions. It also focuses a little more on the names of the actors and actresses that are within the roles, with the most notable leads being listed in bold at the bottom, which is missing from the 1975 version. Despite both of them being different in how they market themselves, it still does a decent job in said marketing that is somewhat accurate to their films.

  26. The 1975 poster’s main focus is the head and hand of Joanna, which is shown broken and somewhat crumbly across the ground, giving one an eerie feeling. This is likely implying the breaking down of women, especially the removal of their heads. What I mean by this is that the men of Stepford are eliminating the wives’ brain, their right to think as they choose, and replacing them with robots that do what they please. The poster also has a few subtitles describing how the wives in Stepford are “perfect” and women can change in an instant. This poster implies that there is a dark mystery occurring in Stepford, while also maintaining the plot’s feminist identity. When compared to the 2004 poster, the difference is night and day. The poster contains a pretty, blonde woman “shushing” with her figure behind the words, “The wives of Stepford have a secret.” This implies that it is the women of this film who are the antagonists, rather than the men. Along with this, the poster completely eliminates the feminist message that the story it is based on conveys. The poster also does not give one an eerie feeling, unlike the former poster. Overall, the 1975 poster does a much better job of conveying to the audience what the film is saying without giving away the plot, while the other is about as dumb as the film it is advertising.

    • The 1975 poster’s main focus is the head and hand of Joanna, which is shown broken and somewhat crumbly across the ground, giving one an eerie feeling. This is likely implying the breaking down of women, especially the removal of their heads. What I mean by this is that the men of Stepford are eliminating the wives’ brain, their right to think as they choose, and replacing them with robots that do what they please. The poster also has a few subtitles describing how the wives in Stepford are “perfect” and the women can change in an instant. This all goes along with the second wave of feminism, as this era in history focused on getting women respect, better jobs, and out of the house. Their target audience when making this poster was likely aimed at allies of their movement, giving them a movie they might enjoy. This poster implies that there is a dark mystery occurring in Stepford, while also maintaining the plot’s feminist identity. When compared to the 2004 poster, the difference is night and day. The poster contains a pretty, blonde woman “shushing” with her figure behind the words, “The wives of Stepford have a secret.” This implies that it is the women of this film who are the antagonists, rather than the men. Along with this, the poster completely eliminates the feminist message that the story it is based on conveys. This poster was made for the purpose of remaking a popular plotline for the sake of money. In today’s world, we have constant remakes of older movies and novels from the past, as companies know that the public will recognize these common stories and want to see a newer version of them. The target of the poster seems to be directed at the common public, rather than specific followers of a movement. Overall, the 1975 poster does a much better job of conveying to the audience what the film is saying without giving away the plot, while the other is about as dumb as the film it is advertising.

  27. The posters for the different versions of Stepford Wives have their own unique style or how they look and what’s is going on in the posters. The 1975 version has a simple and frightening style depending on Joanna’s head and hand on how her head and hand are broken and lying on the ground. It can lead some people that might want to watch the 1975 version due what’s happening in the poster and known that the film might be serious and interesting. While the poster for the 2004 version starring Nicole Kidman is something that is made for girls. It shows that the poster has a cute pink title design and lettering, the giant head of Nicole Kidman featured in the poster and looks like the movie might have a cute nature that can please girls. It will please to many women and girls who are looking for something that seems cute and girly with a comical and cuter tone like movies including Mean Girls or dolls like Barbie.

  28. The 1975 poster seems to take more of a horror-inspired approach. Katharine Ross is shown as a broken head made of plastic with a faraway look in her eyes. The rest of the poster includes a brief summary of the movie written in a way to produce interest and anxiety in the reader. The rest of the poster has a royal blue backdrop with a bright yellow stripe for the title which serves to contrast each other and bring your attention back to the head of Katharine Ross. The 2004 poster takes an extremely different approach. You get a close shot of a glammed-out Nicole Kidman with a few pretty houses below her, with the title of the movie in a bright pink cursive script. This poster displays the illusion of Stepford, and a little bit of the mystery but almost just ends up looking like a poster for a reality show.

  29. The Stepford Wives (1975) is aimed more towards horror movie fans based off the horror elements shown. The element on the poster is the main actress’ head which is both decapitated and fractured, as well as her eyes open and staring straight out like it’s almost looking at the viewer. It also causes a sense of eeriness and unsettlement, which is further emphasized by the block of text that conveys that unsettling is causing something to happen to the Stepford wives. This poster also creates a harsh effect with the color choses of two solid block primary colors and a serifed font. On the other hand, The Stepford Wives poster from 2004 uses imagery, colors and text that propose a slightly lighter mood in the film. The poster shows more of a secrecy theme rather than horror, which proposes that the film will deviate from the serious, horror material in the book and 1975 film. It also uses the power of star power to draw in viewers as well as portraying a more tempting them to come watch the movie to find out a big secret.

  30. The Stepford Wives focuses on the dehumanization of women through strict gender roles and expectations. The book takes this quite literally by having all of the “perfect” housewives be androids constructed by the men of the town. The first movie poster is from the original movie, and it has a muted color pallet. It focused on the horror element of the novel, and it compares the perfect and fake women of Stepford to porcelain dolls. The quote at the top is very ominous and intriguing. The second (modern) poster is more saturated and has a very eye-catching picture of a woman’s face. The tagline reveals that there is a secret about the wives, but no hints as to what that secret could be. The first Stepford Wives poster appeals to horror fans and film buffs, while the second poster appeals to drama fans and casual moviegoers.

  31. The 1975 film focuses on the cracked, artificial head of Katharine Ross’s iteration of Joanna. I think this lends itself to the idea that women are inferior and more fragile, an idea that the movie puts glaringly into the spotlight and criticizes. It also hints at the more horror-esque approach to the story that this premier film adaptation took. The block of texts at the top that reads like a passage of a book both in style and actual words references that this is a book-to-film adaptation.
    The 2004 movie implies that Joanna is not a victim in this movie. Nicole Kidman is looming in the background, her finger covering her lips. Across her forehead is the gimmicky tagline “The wives of Stepford have a secret.” This makes me think that the wives are at fault here, not the husbands. On top of that, the town is (in my opinion) poorly edited into the foreground with the scrawling, pink, cursive title of the movie. It further presents the idea that the conspiracy in the town is perpetrated by the women of Stepford and that Nicole Kidman has to uncover what the women are hiding. On top of that, this shows Joanna after her transformation instead of how she looks in her natural state, to draw people in with the more conventionally attractive appearance.

  32. The 1975 Stepford Wives poster illuminates the core of what the movie entails by giving an albeit brief but informative description directly on the poster. The use of primary colors, which were not as common in this era, also catches your eye to see what this movie would be about. It is a “very modern suspense story” and uses vocabulary like “strange,” “perfect,” and “nightmare.” This vocabulary is targeted to mature adults/sci-fi/thriller.The female portrayed on the front seems to be made out of porcelain, and her head and hand are broken. This concludes that women are being broken in order to be perfect by their husbands in the unsettling town of Stepford.
    The 2004 Stepford Wives poster, sex sells during this time. There is a large close up of a dolled up, seemingly perfect actress who is gesturing a secret. Under her it states, “The wives of Stepford have a secret.” There are three houses that are identical on the poster. This leads to the conclusion that there is something abnormal going on in Stepford, everything is perfect and identical, and that the actress on the poster is the main character. Juxtaposed to the powerful 1975 poster however, it does not give the viewer much detail as to what the movie may be about, and its audience target is more ambiguous.

  33. The 1975 Stepford Wives movie poster seems to highlight more of the horror aspects while the 2004 movie poster seems to be selling a more mysterious sexy aspect from the movie. The 1975 movie poster makes the woman seem more fragile and robotic looking by making them fall apart like a kids toy. The 2004 movie poster gives more of a hint of a secret coming in this adaptation of the movie. The 2004 poster seems to give less of a specific and targets any audience while the 1975 poster targets a horror genre loving crowd. I see the 1975 version as a sort of metaphor on how woman are being broken in order to be the perfect housewife.

  34. In the poster of The Stepford Wives (1975), the horrific visual of Joanna’s decapitated head with sharp edges reminiscent of the consistency of pottery suggests that this movie’s target demographic was for a more mature audience, such as that of the average college student. Their visuals also suggest that the producers of this movie were leaning towards a more horror or suspense oriented film. Conversely, based on the visuals of the poster of The Stepford Wives (2004), this movie’s target demographic seems to be much more broad based on the much more tame nature of the poster. Considering the bright colors utilized in the visuals of the poster, the genre of the film seems more oriented towards suspense or mystery than anything else.

  35. Looking at the 1975 poster of The Stepford Wives shows pieces of the main character along with a description of the film. The text has mystery and suspense to hook the audience into watching this adaptation. The targeted audience of this poster are intrigued by suspense and women because the main character is a female. The 1975 film adaptation’s poster suggests that simplicity along with showing Katherine Ross should be enough to catch the audience with bright colors, many words, and only one character on the poster.
    While viewing the poster for the 2004 adaptation of The Stepford Wives, the mystery of this film is apparent with one short sentence. This poster only shows Joanna but has a list of the famous actors who are in the film as well. The title of the film is in cursive and in hot pink, advertising this film to women since in 2004, much of that color was enjoyed by women. The poster suggests about this era of production that having big named actors in the film would make it successful as well as a darker coloring on the homes, creating a horror effect that was becoming bigger at this age. In conclusion, both posters still targeted the same audience but after watching both films, only the 1975 poster and film seemed to correlate to each other. The 1975 film kept more to the novel as well as the softness effect was used throughout the film. The 2004 adaptation failed to correlate to the poster because of the coloring of the poster being darker and washed out, as in the film everything was too bright and lit up.

  36. In the 1975 version of the Stepford Wives movie poster, it gives off a much different feel than the 2004 version. In the 1975 version it looked more like a horror movie and had a book cover and Andy Warhol look and feel to it. The poster also relies more heavily on the plot of the movie and book because of the excerpt that is one of the main focuses in the poster. It also uses very contrasting colors to grab a viewer’s attention more. The 2004 version looked more seductive and like a chick flick. It used a “girlier” hot pink font to appeal to a female targeted audience. The poster also focuses heavily on the cast and actors. It has a very large font of the actors names on the front meaning the movie relies heavily on the actors and people wanting to see them.

  37. The 1975 Stepford Wives poster and 2004 poster have many major differences. In the 1975 poster, we see Katharine Ross with a distraught and frightened look on her shattered head. With these elements, we see more emphasis on the horror aspect of the film and women’s victimization. The poster also has a block of text from the book showing the movie is going to closely resemble the events that take place in the book. I feel the target audience would be horror fans, those who read the book, and those who liked Rosemary’s Baby as it is mentioned near the bottom of the poster. The 2004 poster comes off as sensual and seductive. It has a lighter tone, does not give off horror vibes, and has Nicole Kidman, a famous actress looking like a woman in power. I feel the target audience would be Nicole Kidman fans as the focus of the poster is on her.

  38. The Stepford Wives poster from 1975 shows Joanna’s broken head and hand giving elements of corruption and horror. Her broken body seemed to send the message that Stepford is darker than it seems. It doesn’t conceal the mystery of what happened to the previous victims. The poster in 2004 shows a different version of Joanna but more attractive to her appearance. It emphasized Joanna’s beauty and lighter tone to make the audience question if the movie is also based on horror or not. Based on the poster there is no straight answer if Stepford is corrupted too.

  39. The poster for the 1975 version of The Stepford Wives shows Joanna’s decapitated head, which seems to be targeting fans of horror films as their audience. On the poster, Joanna seems to be made out of ceramic and her head and hand have broken off with rigid edges, hinting at one of the major themes of the book and film; that women are fragile. Having Joanna being broken on the poster also could be interpreted that she is broken because she does not conform to the standards of Stepford and the other wives. The poster for The Stepford Wives (2004) hints at the many twists that the movie relied on through the tagline and also having Joanna (Nicole Kidman) on the poster with a finger over her mouth. This poster is a lot less graphic than the 1975 version which suggests that the target audience was a lot different for this one than the first. The target audience for the 2004 version seems to be a lot wider since the poster is more tame. The poster emphasizes the manufactured beauty by having a perfect looking town with Joanna looking glamorous. The poster is more detailed than the 1975 version which also hints at how the film was much more convoluted, as there were many twists.

  40. The 1975 poster shows a broken Joanna and suggests more of a horror element and a tragedy at the end of the film. The brokenness of Joanna is resembled visually on the cover in the 1975 one but not in the 2004 poster. The text also suggest some kind of mysterious element to it and requires the audience to stop and read the poster. The target audience of the 1975 poster seems to be more for horror or suspenseful movie fans who are willing to think and dissect the movie as they watch it. The 2004 poster has a shot of Nicole Kidman with makeup on and hair done which gives a very different aesthetic than the other poster. It also has the wedding ring more visible and pink swirly letter for the title of the movie suggesting that it could be more of a chick flick. She does have her finger over her mouth and the tag line does suggest more of a mystery, though. I’d say the target audience of this film are women who enjoy mysteries and romance.

  41. The 1975 poster features Katharine Ross’s head splintered into pieces on the ground. She looks afraid, conveying that the film is a thriller. Katharine Ross’s head being made of synthetic material indicates that this movie will contain things that look human but aren’t. The 2004 poster features Nicole Kidman with her finger on her lips, “hushing”. Below her are suburban houses. She wears glamorous jewelry and makeup. This cover indicates a “campy” film, placing emphasis on fifties aesthetics. Kidman’s character “hushing” indicates that the main character is empowered in this adaptation, whereas Ross on the 1975 poster is a victim.

  42. The 1975 Stepford Wives poster emphasizes the horror element of the film, reaching out to more mature audiences who are fans of horror and suspense. The fear shown on the mannequin like face of Joanna and the shattered pieces surrounding her, symbolize that something artificial and sinister, specifically to the women of the town.
    The 2004 poster is not very different from most movie posters released at the time, no matter the genre of the film. The poster gives little to no evidence that the movie is intended to be scary, and reaches out more to younger audiences who could be fans of romantic comedies vs. horror. The only thing hinting at the suspense element of the movie is the line “The Wives of Stepford Have a Secret” but it still gives very little context to the content of the movie.

  43. In The Stepford Wives (1975) poster, the second wave of feminism is reflected in how everything is presented. Family dynamics was one aspect that second wave feminism focused on, which we see clearly in the movie. In the poster, Joanna’s head is shown broken on the floor, as if she was a shattered mannequin or a malfunctioned robot. Bold colors are used to catch the eye, as well as an eerie look into the movie. Since the material is presented more seriously, we can infer that the target audience was college-age and above. The 2004 version’s poster shows a completely opposite take: the wives are the ones with the secret instead of the men. The colors are more subdued. This poster shows Joanna, but she does not look worried or scared. It does not give the audience the impression that it is a horror movie. The target audience may have been people who enjoy the actors in the film.

  44. The 2004 Stepford Wives movie seems to pull from other 2000’s movies marketing. Other comedies at the time such as White Chicks and She’s The Man. It has the star power front and center for all the world to see. It also has the actors’ names on the bottom. The woman also seems to be looking down at the view of the poster. The color on the poster seems to use slightly washed-out colors which contrast with the bright pink title of the step ford wives. There’s also text on the movie poster saying that “The Stepford Wives have a secret”. This is much vaguer compared to the other movie poster. This isn’t that relevant, but I find it interesting: the hand in Infront of her lips looks to be placed while creating the poster and not when they took the picture of the woman. The 1975 Stepford Wives has a very vibrant use of color. The blue and white start to blend and the white and yellow has no blending having a clear divide between the two. The red title makes it pop on the yellow. Joanna who is on the front of the poster doesn’t look as appealing as the woman on the 2004 poster. She is shown to be broken and looking up. The text also is pulled straight from the book. The 2004 poster targets more casual people because the poster imitates other successful comedies in 2000. The 1975 poster seems to be targeted at fans of the books. It pulls text straight from the book. This line also gives a very straightforward synopsis of what to expect from the beginning movie.

  45. The 1975 Stepford Wives poster and the 2004 Stepford Wives poster differ in marketing plans as we can clearly see in the display of the women on the poster. The era the 2004 movie was produced the idea of selling movies in general varies differently greatly than that of the 1975 movie. The Stepford Wives produced in 2004 is trying to have sex sell through the cover. There is the typical blonde hair blue-eyed woman is shown, her eyes are edited to be brighter and attract a younger mid 20’s male gaze. The text and main image displays the overall theme of secrets in high society, which leaves out the horror and victimization of women in the movie. This also suggests that the film will differ from the original material in the book and 1975 film. The color choice, portrayal of women and the overall choice of showing a beautiful women rather a broken one implies an overall major difference in what truly happens in both the movie and film from 1975.

  46. The 1975 poster represents the physical thriller aspect of the movie. The poster uses a mostly bare background with the primary colors and the main focus being Joanna’s broken head. The poster is more targeted to fans of the book and the author that are looking for a movie with deep story that will make you think. It gives off low budget physical indie movie that everyone’s talking about vibes. The quote at the top of the poster is directly from the book which shows the approach of the movie was to be true to the source material. The 2004 uses bright colors, a picturesque neighborhood, and a large beautiful picture of Nicole Kidman. The 2004 is clearly focusing on selling a light comedy with a little bit of mystery. The cursive pick writing displays that the poster is clearly targeted toward females. The production is more for pleasing a large audience which is clear with the large beautiful close up on Nicole Kidman.

  47. The poster from 1975 is very simple with a solid background a few lines at the top, and a woman laying on her side with her head and hand broken apart. This poster gives an eerie, mysterious vibe that leads the reader to wonder what this could possibly mean. The solid color portrays a simple story, which it was. Also, the simplicity of the poster represents the lifestyles the Stepford Wives of 1975 lived. Around this time, the movement for women’s rights was prevalent and the fight for women to distance themselves from the simple housewife was strong. In this poster, Joanna’s broken head and hand also hints to the conflict of the film, that Stepford itself is broken and damaged. The cover for the 2004 film on the other hand, is bright and vivid with a large headshot of Nicole Kidman. The large headshot alludes to a secretive town story, but does not show much about the conflict. This poster seems prissier than the 1975 version and still gives a mysterious vibe, but with a more seductive tone. The poster from 2004 appears to target a younger, maybe teenage girl audience, while the 1975 poster seems to appeal to a more mature audience possibly looking for a thriller.

  48. The poster from the earlier year of 1975 has a bright blue background with the broken head and hand of a woman bringing a lot of contrast and attention to the poster and what is inside of it. You can definitely tell it is an earlier poster due to the quote or lines on the top because looking at more recent movie poster you see very little to no words on them. The target audience would probably be women in relationships or married because of the title and the poster art. Now compare this to the new and more recent movie poster released in 2004 we see a woman’s head with her finger over her mouth like she has a secret in the backgrounds of a neighborhood. This poster offers more color and was rendered and produced with higher quality showing it was made in the more recent years. the target audience is the same.

  49. These posters are indeed two separate entities. While these two have a base from which they came, even down to the marketing, they convey two different messages. The Stepford Wives (1975) poster contains jarring primary colors. Blue, yellow, and red are thrown in your face, with a haunting depiction of the main character Joanna Eberhart’s head shattered like a marble statue. This comes across as a psychological horror movie. The text even appears creepy. The 70’s in film had more creative freedoms than in years prior.
    While The Stepford Wives (2004) poster shows Joanna shushing the audience, all dolled up and blonde, she is layered over the houses of Stepford, pastel colors and almost giving away the ending. This comes across as a thriller, though I’d be willing to argue that this poster is reminiscent of campy romance novels, almost seeming to appeal more to middle-aged women. The (2004) poster gives a much lighter tone as opposed to the (1975) poster in which it calls to all viewers in which the target audience would be more mature and anyone looking for a horror or thriller.

  50. The poster of the 1775 version of “Stepford Wives” depicts a mannequin head of Joanna, decapitated, to hint at her disastrous end. The cryptic line on the poster resembles the book, while giving a sense of horror referring to “her turn.” Her lifeless hand and cracked head displays Joanna as a victim, suffering alienation in Stepford. The poster gives an overriding sense of uncertainty, as though something sinister is lurking in the town Stepford. The poster for the 2004 film version of “Stepford Wives” includes an establishing shot of the suburban houses of Stepford setting the stage for the story, and a close up on Joanna’s face. The cursive font used in the 2004 version resembles the “Pretty Little Liars” poster, supposedly to interest a wider audience of young viewers. The line “The wives of Stepford have a secret” gives little away, while keeping the mystery alive.

  51. The poster of the 1974 film does a god job imparting a sense that something is very wrong using the image of a woman’s shattered head. Although the poster does not include the science-fiction elements presents in the story, the poster captures the sort of horror and dread present in the film. The 2004 film poster is dominated by an image Nicole Kidman’s face coyly(?) shushing the viewer, while an upscale suburb is shown in the foreground. Its not really a poster for a horror movie and if I didn’t know that The Stepford Wives was about already, I would assume the film was about some kind of upper-middle class suburban interpersonal drama akin to the show Desperate Housewives. It overall just does a poor job of informing the viewer what the tone/subject matter of the film is.

  52. The two posters look vastly different, because the two movies were marketed in different times, for different audiences, in different genres. The 1975 adaptation depicts Joanna in pieces with a worried and fearful expression on her face. It has a plain blue background and yellow blocking with plain red text saying “The Stepford Wives” there is also text above Joanna that’s meant to give the viewer a taste of what the movie’s about. This poster is meant to build suspense and make the viewer curious about the movie. It showcases the sci-ci, mystery, and horror elements of the movie and appeals to those that view those genres. It is simplistic, but intriguing and conveys the main plot points of the movie. On the other hand, the 2004 poster depicts a close up of a blond woman with a finger over her lips. Along the bottom of the poster is a fancy neighborhood with the title “The Stepford Wives” in fancy pink script and the slogan “the wives of Stepford have a secret” above it. This poster is aimed for a very different audience, pushing more towards sex appeal, and humor. It still leans into making the movie sound intriguing and mysterious, but it also presents a much more fun, humorous, hot movie.

  53. In the first movie poster, it seems to emphasize the horror element of the film by showing a woman’s head and hand broken in order to add to the creepy element of the film. In this era it seems like the message of the movie poster is important while attracting viewers who like movies with a deep meaning. In the second poster, a woman’s face is shown over a group of houses. In this era it seems like they use a pretty face in order to attract viewers even though it is still a horror movie. It still aims for viewers who enjoy horror, but it focuses less on the message and more on the attractiveness of the characters.

  54. The movie poster for the 1975 film uses bold colors like yellow and blue backgrounds and with the film title in red it makes more of a mysterious feeling. The 2004 movie poster uses more appealing, gentle colors such as light pink and by using Nicole Kidman’s entire face to fill the page it is enticing the viewers by showing conventional beauty standards. Going back to the movie poster from 1975 it is much more graphic and gruesome than the 2004 poster. Joanna’s head being broken into pieces, jagged edges, and a worried look on her face indicates that the film is leaning towards horror and suspense. In the 2004 poster it is much more enticing to a broader audience. The large picture of Joanna alludes to a mystery by her “shushing” the audience but doesn’t go into detail of the real issues going on in Stepford.

  55. The first movie poster is more simplistic in appearance and has more of a “psychological thriller” feel with the way it’s depicted (the poster also specifies it’s by the same author as Rosemary’s Baby, so that seems to be what they were going for). The plain blue background means that your eye is primarily drawn to the woman’s head in the foreground, and the way she resembles a broken statue or sculpture is foreshadowing to the events of the story. There is also noticeably a small blurb describing the very basic plot and no catchy tagline or list of recognizable names, unlike the second movie poster, which very clearly has all the notable actors listed at the bottom, as well as a snappy tagline, “the wives of Stepford have a secret”. The artistic design of the poster is also much more reminiscent of a drama, with the woman’s face being the central image, but the entire poster is very busy, with the row of houses at the bottom and the singular light on in one of them. This also pointedly withholds the actual plot of the film in favor of aestheticism and base intrigue– the wives of Stepford have a secret, but what that is, why they’re keeping it, or even if they’re keeping it by choice is not obvious at first glance.

  56. The 1975 movie poster of Ira Levin’s Stepford Wives novel shows just the main character Joanna Eberheart, played by Katherine Ross, head and left hand with a simple and conservative gold wedding band and gold bracelet. She is a broken porcelain doll, a portion of the head is broken open letting you see inside, and it is also broken at the neck, the hand is broken at the wrist, her eyes are done with makeup and her lips have lipstick on them, and lastly her hair is neatly brushed and placed to the side of her face. The color choice of the poster are the primary colors red, blue, and yellow. They made the title of the movie large in the font Times New Roman, red, bold, and centered on a yellow background below the head and hand so it would stand out, below the title is the phrase “A very modern suspense story from the author of Rosemary’s Baby” which is in light blue, bold, and Times New Roman but it is not all in capital and in a smaller font. The details of the movie are below that phrase and are in all capital letters, black, and in what seems to be the font Calibri Light followed by the rating of the movie. Above the head is a short descriptive and suspenseful poem about the movie to draw in potential customers with the head and hand lying on a white circle looking like a spotlight adding to the suspenseful mystery of the poem on the poster.
    In a vast contrast, the 2004 movie poster at the bottom of the poster has the movie details in white, below the details in capital pink letters is the release date of the movie, above the details they have horizontally listed the big named actors in the movie. Above the actor’s names is the title of the movie, which is centered, in Scripta font style, pink, bold, italics, and in medium in size compared to the size of the title on the 1975 poster, it also is not as eye catching. Going up, next we have some of the houses, which are quite lavish compared to the houses in the in the 1975 movie, even in the book. The movie phrase on the poster, located above the homes, reads “THE WIVES OF STEPFORD HAVE A SECRET” … compared to the phrase on the previous poster, this phrase holds zero suspense to draw a customer in. The majority of the poster is taken up Nicole Kidman’s, plays Joanna Eberhart, from her neck, that is wearing a diamond heavy flower necklace that is possibly white gold, to the middle of her forehead with her hair fluffed in bouncy curls, eyes done with makeup, lips done with pink lipstick, while holding her finger to her lips as if she were saying “Ssshh” to marry the phrase on the poster showing off her wedding ring, holding three emerald cut diamonds, the largest in the middle.

    Clearly, the 2004 remake was very flashy, product heavy, as if the women are bragging “Look what I’ve got, do you have this?”. Also, in they have Joanna Eberhart being the stereotypical blonde and blue-eyed woman while in 1975 she was a brown-eyed brunette. 1975 the movie was more relatable, but in 2004 it was clearly for the wealthy.

  57. The 1975 poster of the Stepford Wives shows Joanna’s decapitated head with a plain background behind her. A clear description of the movie is labeled above her head. Her eerie ceramic figure and description are done to draw in fans of a defined genre. Fans of horror and science fiction would tend to gravitate and find interest for the plot as the viewer gets a solid plot description but the mystery remains in the cast, scenery and overall look of the movie. The 2004 Stepford Wives poster on the other hand attempts to draw in a particular age group. With flashy makeup and catchy taglines, young adults and teenagers alike will gravitate towards the humorous adaptation. There is more of a mystery aspect towards the 2004 adaptation as audiences get no clear description of the movie besides the main actress in the film. The 2004 film gravitates towards sex appeal and humor, unlike the 1975 film which draws a clear inspiration from the book and is for a mature, perhaps more film invested audience. The 1975 film is for fans of the book seeking to get a visually adapted version of the book while the 2004 barely draws anything from the book and the posters display that perfectly.

  58. The first poster shows a simplistic feel of horror and mystery. It gives the viewer the chance to interpret what kind of movie it is based on the head laying, holding an expression. The contrast of the blue and yellow colors help the poster be more memorable, especially since it was popular around those times (i.e Kill Bill), so target audience would be more adult and mature . With the woman’s head being broken and on the floor and the details of her appearance (hair, nails, makeup), it gives her an almost doll-like comparison and one can assumed that will be part of the movie. The second poster gives off more mystery than horror vibe. The detail of the woman is similar to the first poster, but characteristics make the distinction. Her finger held up to her lips and smiling gives off the context of there being a secret and that the women might be the antagonist to the film. The poster wants you to know she’s a white, beautiful woman by the way her face is not only more than half of the poster, but the bolder detail of her hair and eyes to notify that the women are important to the story.

  59. The first movie poster depicts what seems to be elements of horror and suspense. The viewer can grasp the concept of the movie by the expression that is being received. The colors of yellow and blue catch the eyes of the viewers, and makes the poster more unforgettable. The intended audience would be mature adults. The woman’s head being on the floor, could alert viewers about her appearance. It could play a key role in the film. The second movie poster is more so giving suspense than horror. The woman in this poster is similar to the woman in the first, but there are some different characteristics. The woman gives the impression that there is a secret being kept. The poster recognizes the women as being beautiful and important.

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